Instant visibility of key relationships worldwide. Rich information that enables proactive targeting for support.

Influential stakeholders – but who and where are they?

The company had no structured way of managing the key stakeholders who help get its products successfully registered and sold – including government ministers and opinion leaders.

Relationships were not being leveraged

Opportunities to proactively gain support were being missed. They did not have a clear or complete picture of key stakeholders in each region, the level of advocacy they had, or how influential they were.

A web-based stakeholder management system was developed, based on the ATC platform.

The results

Detailed information on each stakeholder and the position of relevant products is now held in a central place, bringing the manufacturer:

• Instant visibility of key stakeholder relationships worldwide.
• Rich information that enables proactive targeting for support.
• Improved sharing of insight across borders, enabling relationships to be leveraged between regions.
• Faster approvals for products and increased success rates.