Stakeholder management

The Stakeholder Management Tool provides a structured method of assessing relationships and comparing across regions.

IT adds the greatest value when it facilitates processes which are critical to delivering the organization’s strategy but are currently manual, inconsistent and risk-laden. In short, IT turns a value drain into a value source.

Managing a complex range of stakeholders who have the power to drive (or inhibit) the organization’s revenue requires a powerful tool. Most Customer Relationship Management systems (CRMs) are not up the job. They handle simple, homogenous data. They can’t turn a complex, high volume stakeholder profile into meaningful insight and control. They’re not built to.

The Stakeholder Management Tool is specifically designed to handle complex, critical, heterogeneous stakeholder data. Its purpose is to drive competitive advantage through managing these relationships with far greater sophistication than any other industry player.
 

For example, pharmaceutical companies use The Stakeholder Management Tool to get the support of key stakeholders in each region, including lobbying government ministers, NHS trusts, NICE regulators and key opinion leaders around the particular disease area.

It enables them to quickly understand who these stakeholders are, what level of advocacy they have for the product and business, and how influential they are.